| |
How to Get the Most out of Your
Business Card
5 Ways to Reduce Your Printing Costs
Focus on Resolution
Colour Accuracy
The Importance of Identity Design
|
|
Often clients will ask me to pull images from their website to use on their printed material. Unfortunately no matter how great an image looks on-screen, if the website has been developed to function well, those images will be low resolution.
Resolution refers to the DPI (dots per inch) of the image. Typically images posted on the web will be 72dpi. Any bigger, and they only slow the download time of the web page.
For a great result when a job goes to print, we need to work with images that are about 300dpi. Images that are high resolution will be clearer, crisper and less pixelated.
Enlarging images can also cause some problems. Small images that are 300dpi will not retain their detail when enlarged. The bigger they get, the more noticeable the pixels are.
It’s a good idea if you’re having some photos taken for your promotional and marketing material, to have them taken at very high resolution at A3 size, in case you want some posters printed. They can always be downsized to suit your webpage.
|
